With the latest Facebook update, it seems like every company and entrepreneur in the world has heard about the new audience Reach For Them. It was just a marketing strategy created by Facebook to attract more advertisers to the social network. How does it work? Well, for anyone that is signed up with a Facebook account, they already know who their audience is and what their interests are. Facebook keeps that all under control and makes it easy for interested parties to target them. Once the advertiser knows who his audience is, he can then take action to reach out to them on a more personal level.
So if you are one of those people that want to know how to do Facebook marketing, now is the time to start thinking about how to use this great platform for your benefit. The first thing you need to do is make sure you have an engaging page. This is important because if your audience sees something they don’t understand immediately, they are less likely to engage. Facebook marketing revolves around engagement and if you don’t have an engaging page, you’re going to be losing out on a lot of potential customers. Look at your page now and try to determine what your goals are; are you trying to sell a product or service?
Facebook marketing is best utilized when you combine personalization with other types of marketing. One great example is how to do Facebook marketing by sending a personal email to your audience. When you send out these emails, be sure to address them as individual consumers and not as just another “friends list”. This will show that you really took the time to think about who you were reaching out to as part of your campaign and it will also give your audience the sense that you actually put some real effort into getting them to notice you.
Another great way to integrate Facebook into your overall internet marketing strategy is to use its sponsored stories function. This feature allows you to choose a specific demographic or geography to focus your marketing efforts on. In order to qualify for this feature, you’ll need to select a target audience using one of the criteria provided, such as age, gender, location, education, or another type of identifying information. After you’ve chosen your audience, click on the little box that says “I am looking for some friends in [lderly/firm/professional]” and fill in the information requested. You can select a price you want to pay as well, so if you want to up your marketing impact, you may wish to spend a few dollars more than your competitors.
Facebook also allows you to use its in-built advertising tool which allows you to create Facebook ads to reach a targeted audience. These ads will come in the form of sponsored stories, coupons, or contests. The idea is to reach your audience on a more personal level and get them involved in whatever it is you are selling. The problem with in-house advertising is that you’re limited to only reaching people within the company’s network or having access to the company’s website itself. This can often result in poor quality leads, as you won’t be able to reach the demographics outside of the company’s immediate sphere of influence. With Facebook, however, you can advertise to a much larger audience and even get the chance to interact with prospective buyers or sellers.
So now that you’ve learned how to do Facebook marketing the Facebook way, you’re probably wondering how to go about implementing it into your existing marketing strategy. The most straightforward approach would be to start by creating Facebook pages within your business’s existing social media accounts. For example, if you have a blog, you could set up a Facebook fan page to connect with current and potential customers. You can then use this page to post any new announcements you may be making, send any customer questionnaires or inquiries, and invite anyone you don’t already have contacts with to join. Once these contacts start joining in, you will begin to accumulate a targeted audience who have expressed an interest in whatever it is you sell.
Alternatively, if you own a website, you may want to link it up to a Facebook marketing page. While this tactic isn’t particularly novel, it’s worth noting that there are some major benefits of doing so. First, Facebook’s homepage is already a highly targeted platform that encourages visitors to ‘like’ your page, increasing the likelihood of them becoming real, paying customers over time. In addition, you’ll also find that the site’s news feeds provide you with the opportunity to share content with a much wider audience than would be possible with a blog post or Twitter posting.
If you want to learn how to do Facebook marketing effectively, the key is to understand the differences between advertising on the site and marketing on it. The site encourages visitors to ‘Like’ pages they’re interested in, but you need to be careful not to spam your way to the top – the site has ways of punishing spammers, and your fans will quickly become irritated by posts that look like blatant sales pitches for your products. Instead, you should aim to post clever promotional ads that play on the site’s fascination with viral messages and buzz. For example, you can set up a competition for people to guess the most popular product, and then offer a prize (like a gift card) if they correctly guess it. Using images and photos to promote your promotions is also incredibly effective – simply upload a photo of your product to the social media network and your audience will instantly begin to click on it in order to see more information.