With so many different marketing automation tools available, it can be difficult to choose which one is right for you. You want an advertising tool that will help you achieve your goals and increase your profitability, but you don’t want one that will take up valuable time that you could be used to improve other parts of your business. It’s important that your marketing automation tool can be adjusted to fit your unique needs. This is why it’s so important to choose one based on a few questions. The answers you get will help you make an informed decision.
If you’ve only had experience with email marketing campaigns, then a program like Google Spam blocker or Mailwasher might already be sufficient. However, with that in mind, deciding on the right marketing automation tool for your group probably comes down to two major things: knowing when you’re ready to automate marketing. For example, if you plan to expand your current sales staff by five percent, you need to figure out whether your current processes can accommodate a new five percent salesperson. In this post, explore how to determine whether your organization and your team are ready for a fully automated marketing solution.
Are you ready to completely automate your sales and marketing automation campaign? Have you created any sales leads, but not enough to get your campaigns going? Do you have a lot of new leads coming in but low conversion rates? There are many other questions to ask yourself before choosing which marketing automation platform is best for you. Here are some signs that your accounts are ready to receive automation campaigns.
Have you ever noticed that your website traffic has significantly increased since you first started posting on social media sites? Or are you having a difficult time getting potential customers to opt-in to your email marketing list? Automation will certainly increase these numbers. But have you ever noticed that once you start sending email campaigns and automated email marketing through your website, you start getting more sales leads than ever before? This too is likely an indication that your marketing automation tool is working as it should.
If your marketing automation solution already has a lead capture page or two up and running, are you sending emails only to people who are interested in what you have to offer? Are your email campaigns only reaching people who are interested in your product or service? Some people believe that if they’re truly interested in what you have to say, then they’ll click through to your website to find out more information. However, studies show that those who click through to your website are most likely to buy from you than those who simply read your email. Therefore, you need to make sure that your lead capture pages and email campaigns are sending emails to the right people.
The third aspect that you need to consider when it comes to the best marketing automation tool is its active experience. With an email campaign, you want it to be sending messages to people who are actively looking for what you have to offer. There’s no point in sending an email to a subscriber who has not even looked at your site in a few months. However, you also don’t want to be sending emails to people who have looked at your site but haven’t made any purchases yet. If your software doesn’t automatically keep track of who’s been active on your site, then you will need to keep track manually.
So, if you’re looking for the best marketing automation software, then make sure that it includes some form of recurring customer experience tracking. A good way to do this is by using software that provides the ability to run reports on an ongoing basis. Not only does this allow you to keep track of your marketing campaigns, but it also helps you analyze data from your CRM to pinpoint the problems areas where your business can improve.
As we have mentioned above, customer relationship management (CRM) and analytics are two important components that help to determine the success of a marketing automation tool. These tools must provide comprehensive reporting, as well as the ability to set up custom reports. Without good analytics, you will not be able to determine whether or not your marketing campaigns are effective. So, look for a CRM and Hootsuite software with these two essential aspects included